Pérola Cruz

I am a results-driven software design professional with over 8 years of experience building innovative digital products and crafting exceptional user experiences. My expertise lies in UX/UI design, augmented reality, and product strategy, where I transform ideas into high-impact, user-centric solutions. 

I began my career as a software engineer at TalkTalk, where I contributed to developing scalable systems and built a strong foundation in technical problem-solving. As I collaborated more closely with product and design teams, I became increasingly passionate about the user journey—how thoughtful design can transform technology into meaningful experiences. This sparked my transition into UX/UI, allowing me to merge technical precision with human-centred design.

To deepen this work, I co-founded a design agency in 2021 where I served as the User Experience Lead. There, I led a wide range of web and app design projects across sectors, helping brands—from startups to global names—craft digital products that are not only beautiful but also strategic and usable.

Currently, I'm leading UX projects within the pharmaceutical industry at a clinical trials software company. In this role, I’m responsible for designing intuitive, compliant, and accessible digital tools that streamline complex medical workflows. The work involves close collaboration with researchers, clinicians, and stakeholders to ensure the software meets both regulatory standards and real-world user needs.

As a product innovator and UX specialist, I’ve also led immersive augmented reality experiences and digital transformations for global brands like Alexander McQueen, Atlantic Records, Reebok, and Clarks. My work has been featured in Forbes and Net-a-Porter for pushing the boundaries of design and technology.

I bring a strategic and hands-on approach to every project, with a focus on engagement, retention, and brand impact. Whether launching new products, optimising digital experiences, or facilitating AR and 3D modelling workshops, I ensure businesses stay ahead with cutting-edge, user-driven solutions. Providing digital solutions needed for a successful and sustainable brand.

Worked with/featured on:

perolacrxz@gmail.com